Direct Mail Works

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3.6 – The percent by which the Direct Marketing Association expects direct mail spending to rise each year between 2010 and 2014. (DMA Statistical Fact Book 2011)
65% – Percentage of consumers who have made a purchase as a result of direct mail. (Exact Target 2012 Channel Preference Survey)
55.5% – The percentage of total mail pieces in 2011 attributed to direct mail. (DMA Statistical Fact Book 2012)
51.4% – of consumers read postcards delivered by mail. (DMA Statistical Fact Book 2011)
52.4% – of consumers read direct mail from merchants. More than 53% found merchant mail “useful,” while 16.8% responded to merchant mail offers. (DMA Statistical Fact Book 2011)
6% – Percent of B-to-B marketers who responded that direct mail is “Very effective” — the same as social media and print advertising. (DMA Statistical Fact Book 2012)
10% – Percentage of B-to-B budgets that CMOs and other senior marketers allocated to direct mail last year. (DMA Statistical Fact Book 2012)
17.2% – The portion of polled consumers who in 2009 said they would respond to a postcard ad or a request for donation. (DMA Statistical Fact Book 2011)
167.9 billion – The number of pieces of mail processed by the U.S. Postal Service in 2011. (DMA Statistical Fact Book 2011)
79% – The percentage of professionals who consider direct mail to be “effective” or “very effective.” (ballantine.com: Direct Mail Statistics Show B2B Mailing are Still Effective)

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